The Shopper Who Will Not Call You
They are on a phone, on one of your vehicle pages, at nine in the evening. They have one question — is it still there, will you take a trade, what is the mileage really. Calling means talking to a salesperson, and a good number of them will simply not do that. They close the tab, and you never learn they existed.
✓A Text Us button sits on every page of a CarCasm® website. Tapping it opens a short form rather than dialling your switchboard — name, phone, email and the question — and the answer comes back to them on the phone they are already holding.
Where It Sits And What It Collects
On every page of your site
A Button That Is Always There
The Text Us button follows the visitor through the site rather than living on a contact page they were never going to visit. Wherever a question occurs to them — the home page, a search result, halfway down a vehicle's photographs — the way to ask it is already on screen.
When a shopper taps it
A Short Form, Not A Phone Call
A panel slides in asking for a name, a mobile number, an email address and the question itself. That is the whole barrier: a few seconds of typing, with nobody on the other end yet. The number you get out of it is a mobile number the shopper chose to give you, which is exactly the number your team needs.
On a vehicle detail page
The Car Comes With It
Opened from a vehicle, the enquiry arrives with that vehicle attached — year, make, model, VIN, stock number and price, alongside what the shopper wrote. Nobody has to work out which silver sedan they meant before somebody can answer them.
In your email, and your CRM
It Arrives As A Lead
The submission reaches the dealership as a lead by email, and can also be delivered into the CRM you already work out of, so it lands in the same queue as everything else your team follows up rather than in a separate system somebody has to remember to open.
Then You Reply, From Your Own Phone
This is where our part stops and yours starts, and we would rather be plain about it than let you find out later. CarCasm® does not do the replying and there is nothing on our side for anybody to sit and watch. What the website does is remove the phone call from the front of the conversation and hand your team a name, a mobile number, a question and the car it was about. Your salesperson takes it from there on the dealership's own line, in the same thirty seconds they would have spent listening to a voicemail.
✓The form itself is one of your own forms, editable like any other page content — see CMS Management and Widget Management.
What It Requires
Who sends the reply
You do, from your own phone. This feature captures the enquiry and the mobile number and delivers them to your dealership; it is not a messaging platform and CarCasm® does not sit in the middle of the exchange. What you are buying is a shopper who would otherwise have left without leaving a number.
What has to be switched on
A form defined and active in your admin, chosen as the site's Text Us form, and somewhere for the lead to land. If the form is ever switched off, the button takes itself off the site rather than leading a shopper nowhere.
How many of last night's visitors would have left you a mobile number if asking had taken ten seconds?
Or email support@carcasm.com and a real person will read it.