Set Once, Not Page By Page
On most dealership websites the social icons were added by whoever built each page, which is why they eventually stop agreeing with each other. The footer points at an account nobody has posted to since the last manager left, the header is missing the one you actually use, and the version on the phone is different again. It is nobody's job, so it stays wrong.
✓On a CarCasm® website your profiles live in one place in the admin. Paste the link once and every icon on the site comes from that entry, so they cannot drift apart.
Where Your Profiles Appear
In your dealership admin
Paste The Link. That Is The Job.
Each network has its own field in your settings. Put the address of your profile in it and save. No developer, no ticket, and no waiting for somebody to redeploy a template because the dealership opened a new account on a Friday.
In the header, the footer and the mobile menu
One Source, Rendered Site-Wide
The icons at the top of the page, the set in the footer and the ones inside the menu a phone visitor opens are all reading the same entry. They cannot fall out of sync page to page, because there is only ever one answer to the question of where your Facebook page lives.
When your network is not on the list
We Add It For You
Don't see your favourite social media? We can add it for you. The list has grown that way for years, because where dealerships and their shoppers spend their time keeps moving, and we would rather extend the list than tell a customer their audience is on the wrong platform.
When something changes
One Edit, Not A Rebuild
Change agency, rename an account, close one down: it is one field in your own admin, and the site follows immediately, everywhere. Clearing the field removes the icon rather than leaving a dead link sitting in the footer where nobody looks.
What This Is, And What It Is Not
This is the website's side of your social presence: the doors between your site and your accounts, kept correct and in one place. The accounts themselves are yours — we do not write your posts, schedule them or run your pages, and we would be no good at it. What we can make sure of is that a shopper who liked what they saw on your website can find you where they already spend their evening, and that the traffic goes both ways.
✓The other direction matters too: when somebody shares one of your vehicle pages, it carries the car's own photograph into the post because of the social tags described under Website SEO Analytics.
What It Requires
The accounts stay yours
You need the profiles before the website can point at them. Whoever runs them — somebody at the store, an agency, the owner's daughter — carries on running them exactly as they do now. CarCasm® displays the links; it does not manage the accounts or post on your behalf.
What we need from you
The address of each profile. You can enter them yourself in the admin, or send them over and we will. If the network you use is not in the list yet, tell us which one and it goes in.
Check your own footer. If it still links to an account nobody has touched in a year, that is a five-minute fix — and if the one you actually use is missing from the list, tell us and we will add it.
Or email support@carcasm.com and a real person will read it.